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About me

hi I'm Adela...

Communications Specialist

Welcome! I’m Adela Salcedo, a versatile communication specialist with a passion for visual storytelling. My journey began with an undergraduate degree in journalism, where I honed my skills in crafting compelling narratives and capturing the essence of stories through words. Eager to expand my creative horizons, I pursued a postgraduate degree in advertising, which deepened my understanding of strategic communication and creative campaign development.

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With a diverse skill set in photography, video production, and graphic design, I blend artistic vision with technical expertise to create engaging content that resonates with audiences. Whether behind the camera, at the editing desk, or conceptualizing a new graphic design, I thrive on transforming ideas into visual experiences that communicate powerful messages.

Explore my portfolio to see how my unique background and creative approach bring stories to life. Let’s connect and create something amazing together!

education

  • Graduate degree in Advertising-Account Management.                Sheridan College      Mississauga-Canada          2023-2024                            
  • Bachelors degree in Multimedia Journalism                        San Francisco of Quito University                     Quito- Ecuador                2012-2016                                               
  • Minor in photography            San Francisco of Quito University  Quito, Ecuador                   2013-2016   

Experience

  • Video Production Analyst, Scotiabank                      Toronto-Canada            January 2024–April 2024          Hybrid position                                      
  • Radio Journalist at CHHA1610am, Latin Voices     Toronto-Canada              August 2023 – Oct. 2023                                            
  • Brand Activation Manager  at Caja Gráfica, Full Stock Marketing Agency                Cuenca-Ecuador                 Oct. 2022 – March 2023                           
  •  Content creator for «FotoTortas», pastry supplies distributer                              Santiago de Chile-Chile        Dec. 2021- Sept. 2022.    Remote position                                            
  • Co-founder of DreamOn  audiovisual production company Quito-Ecuador                         January 2018-October 2021

Skills

  • Project management skills
  • Problem-solving abilities
  • Creative
  • Video editing in Adobe Premier Pro and Final Cut Pro X
  • Photo editing with Photoshop
  • Basic graphic design with Ilustrator
  • Detail oriented
  • Fluent in english and spanish
  • Excellent written and oral communication
  • Crafting content for social media, newsletters, and campaigns
  • Conducting market research
  • Ability to work independently and as part of a team
  • Self-motivated, proactive, energetic, and goal-oriented

Over six years of professional experience in advertising, journalism and video production

2024

Video Production Analyst, Scotiabank

2023

Radio Journalist, CHHA1610am (Latin Voices)

2022-2023

Brand Activation Manager, Caja Gráfica

2021-2022

Content Creator, "FotoTortas"

2018 - 2021

Co-founder, DreamOn audiovisual production company

Over six years of professional experience in advertising, journalism and video production